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A range created for a new generation of consumers stands out for its “disruptive visual identity.” It impressed the jury of the Mutante Awards Design at Wine in the Low Alcohol, Skin Contact and Red Wine categories, while also receiving the Special Irreverence Award.

WineStone was one of the major winners at the latest edition of the Mutante Awards Design at Wine 2026. 
The new Rin-Tin-Tin range received awards in three categories as well as the Special Irreverence Award, positioning WineStone as one of the most awarded producers of the year and reaffirming the success of its commitment to uncomplicated wine and a bold, disruptive visual language.

Specially developed to surprise and visually impact consumers by breaking conventions and barriers at the point of sale, the three labels recognised by the jury stood out across different categories: Rin-Tin-Tin Vinho Verde DOC received the Special Irreverence distinction and was also among the winners in the Low Alcohol category; Rin-Tin-Tin Skin Contact won in the Skin Contact category; and Rin-Tin-Tin Red Blend secured the award in its respective segment. The Special Irreverence Award recognises the boldness of “disruptive projects featuring unconventional visual languages and strategies.”

The Mutante Awards Design at Wine are organised by Mutante magazine in partnership with the Faculty of Fine Arts of the University of Lisbon, with a renowned jury composed of academics, industry journalists and communication specialists who evaluate label design as a central tool for communication and emotional connection between producers and consumers.

The Rin-Tin-Tin brand was born from the desire to create an unapologetically irreverent wine, designed for a new generation of consumers — young, urban and socially connected. Developed by WineStone’s Marketing and Design team, the range is the result of research into emerging consumption trends, which identified a growing disconnect between younger consumers and the traditional image often associated with wine.

In contrast to the sector’s classic references, the Rin-Tin-Tin range focuses on building a close, emotional and interactive relationship with consumers. The concept is based on the idea that wine is, above all, a shared experience: sunny afternoons, nights with friends, laughter, celebrations, spontaneity and presence. From this contemporary and authentic spirit emerges a disruptive visual identity, marked by bold, contrasting and energetic colours, specifically designed to catch the eye and stand out on the traditionally neutral shelves of the category.

According to Gonçalo Ribeirinho dos Santos, Sales & Marketing Director at WineStone: “We are extremely proud of this recognition at the Mutante Awards 2026. Rin-Tin-Tin was created with the ambition of challenging the conventions of the sector and speaking directly, authentically and simply to a new profile of urban consumer. Being recognised for the design of our labels also validates our vision for the industry — proving that the sector is open to innovation and boldness — as well as the creative work of our team. This award gives us the perfect momentum for the brand’s next step: building closer relationships with consumers and positioning the brand in less conventional brand territories.”

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